Case Study: From Zero PPC to $22K Sales in 4 Months - VitalWell Supplements

The Challenge

When VitalWell Supplements approached Adtura, they had no PPC campaigns running on Amazon. Their products were high quality, but without advertising they had little visibility, no scalable traffic, and no consistent sales. The goal was simple: build a PPC system from scratch that could generate profitable growth.

What We Did

Adtura implemented a full PPC strategy, focusing on three key areas:

Campaign Structure – Built Branded, Category, and Competitor campaigns to cover all stages of the funnel.
Keyword Research & Optimization – Selected high-intent keywords and refined targeting through search term data, cutting wasted spend.
Budget Management – Reallocated budgets into top-performing campaigns and scaled in high-demand months for maximum return.

The Results

In just four months, the campaigns delivered measurable growth:

January (Launch): $342 spend → $1,280 sales
February (Growth): $1,742 spend → $6,412 sales
March (Peak): $2,874 spend → $9,067 sales
April (Stabilization): $1,506 spend → $5,356 sales

Overall Performance (Jan–Apr 2025):

Ad Spend: $6,464.49
Sales: $22,115.99
ROAS: 3.4x | ACOS: 29%
Impressions: 482,988 (brand taken from invisible to half a million views)
Clicks: 5,487 at an average CPC of $1.18
Conversion Rate: ~25% (1 in 4 clicks converted into a sale)

Before vs After

Before Adtura:

No PPC campaigns
No impressions or traffic
No sales from ads

After Adtura:

Half a million impressions in 4 months
$22K in attributed sales
3.4x return on ad spend

Conclusion

Adtura transformed VitalWell Supplements from an invisible brand to a profitable Amazon seller with structured PPC campaigns. In just four months, PPC became their engine for both visibility and revenue growth — proving the power of a data-driven advertising strategy.