Case Study: Driving Scalable Growth for EverBright Home Essentials

Background

EverBright Home Essentials, a growing eCommerce brand in the household products space, approached us to improve their Amazon advertising performance. Despite strong demand, their campaigns lacked structure, had high CPCs, and were not effectively driving new customer acquisition.

Pre-Analysis

Our audit highlighted several challenges:

• Low CTR (<1%) despite strong impressions.

• Inefficient CPCs, reducing profitability.

• No focus on new-to-brand orders, limiting customer base expansion.

• Unbalanced ACOS, without a clear growth-to-profitability strategy.

We proposed a campaign restructure to improve efficiency, creative testing to increase engagement, and new-to-brand strategies to boost long-term growth.

Strategy & Implementation

1. Campaign Restructure – Segmented campaigns by product type and buying intent, reallocating spend toward high-converting keywords.

2. Creative Testing – Launched Sponsored Brand campaigns with refreshed visuals and ad copy to lift CTR.

3. NTB Focus – Implemented Sponsored Brand Video and DSP campaigns to capture new audiences and expand reach.

Results

The results exceeded expectations:

• Sales: $132,809.46 from $38,139.90 spend.

• ROAS: 3.48 (every $1 returned $3.48 in revenue).

• ACOS: Optimized to 28.72%.

• Impressions: 11.5M, driving 112,032 clicks at just $0.34 CPC.

• Orders: 4,442 total, with 382 new-to-brand orders worth $11,221.56.

• NTB Growth: 88.84% of all orders were from new customers.

Conclusion

Through restructuring, creative testing, and a targeted new-to-brand strategy, EverBright achieved significant sales growth while expanding its customer base. The combination of increased efficiency and strategic audience expansion positioned the brand for both immediate profitability and long-term sustainability.