Case Study: Cutting Costs While Growing Sales for LuxePet Supplies

Background

LuxePet Supplies, a premium pet accessories brand, had strong sales but struggled with high advertising costs. Their campaigns were driving orders, but ACOS levels were eating into margins, and CPCs were higher than industry averages. They partnered with us to bring efficiency and restore profitability without sacrificing growth.

Pre-Analysis

Our audit uncovered:

• High CPCs driving up costs across all campaigns.

• Unfocused targeting, with too many keywords competing against each other.

• Weak budget allocation, with spend tied up in underperforming ads.

• ACOS above profitability thresholds, leaving little margin on each sale.

We identified opportunities to cut wasted spend, refine targeting, and optimize bids to reduce costs while keeping sales volume steady.

Strategy & Implementation

1. Bid Optimization – Lowered bids on expensive, low-converting terms while maintaining strong positions on proven keywords.

2. Negative Keyword Strategy – Eliminated waste from irrelevant traffic that was inflating CPCs.

3. Budget Rebalancing – Shifted spend into campaigns with the strongest ROAS potential.

4. Continuous Monitoring – Set up regular bid adjustments to keep CPCs under control and prevent overspending.

Results

The impact was clear:

• Sales: $16,620.10 generated from $3,672 in ad spend.

• ACOS: Reduced to 22.09%, well within profitability targets.

• ROAS: 4.5, significantly above expectations.

• Clicks: 6,193 at an efficient $0.59 CPC.

• Profit Margin Recovery: Lower costs gave LuxePet more breathing room to reinvest in future growth.

Conclusion

Through careful bid management and cost optimization, LuxePet Supplies was able to slash advertising costs while maintaining strong sales momentum. The reduction in ACOS and CPC created a profitable foundation for scaling, demonstrating that efficiency and growth can go hand-in-hand when campaigns are strategically managed.